Sound advice for an often forgotten about element of your shop - Proper terms and conditions. Check it out here:
http://www.practicalecommerce.com/articles/882-Legal-Terms-and-Conditions-Protect-Your-Online-Business
Thursday, November 27, 2008
Monday, November 17, 2008
Raise your conversion rates
I've heard a huge variation of figures in online conversion rates, anywhere from 0.5% up to a massive 15-20%. There are also tools to measure conversions, such as Google's conversion tracking - but you must remember, Google's main focus is Google. You need to know how to raise conversions across the board, not just as a result of improving your adwords campaign. The good news is - simple and sensible refinements can go a long way. If you're not already doing the following - you can improve your conversion rate:
- Make it easy to find things
- Show all prices up front - including shipping
- Secure your site
- Have an easy to use checkout
- Provide incentives
- Present your products professionally and enticingly
- Allow community input
- Let users research the product
- Make top sellers and popular products even more accessible
- Give good and prompt service
- Comprehensive info Refund policies, guarantees and general customer assurance
- Introduce loyalty programs or free vouchers for good customers
- Keep your site fresh - work the seasons (Christmas, Easter, Back to school, special events etc) into site promotions
Getting potential customers to your site is only half of it. Once they're there - you need to convert! You've heard it said that the easiest business you'll find is from returning customers - so give them a reason to come back.
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