Sunday, July 6, 2008

Ship with gifts – online shopping with personality

I ordered a gizmo from an online shopping site a month or two ago – and what sticks in mind the most is not the product I ordered (I haven’t even used it yet), but the stuff that got shipped with it that I didn’t ask for.
  1. A hand written note in big black texta saying thanks
  2. A lanyard

I didn’t really care about the lanyard, but the note was a different story. On closer inspection of the note with a magnifying glass revealed of course it was a printout, but it was done so well, in a friendly and easy going manner that it compelled me to take a closer look. The details were immaculate - no standard computer fonts or fudging, not even standard A4 paper. It was even slightly scrunched up then unfurled and folded in half - just giving that human touch. It just shows that impersonal nature of online shopping can be made personal if done right.

It didn’t cost them any money – just a simple process to say “make sure this gets packed for first time customers”.

I’m sure I’ll buy from that shopping site again because it felt so good to get that first order. This time round I’ll try to make sure my hard earned cash goes to something I’ll actually use!

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