With google ramping up their "product search" facility (which nicely compliments Google Checkout) - they've introduced new measures to get individual products listed using their Google base facility. This allows you to specify attributes for a product such as price, description, condition, etc, and keep them updated using Google Base methods of feeds or API's (or manual for the brave).
It isn't so relevant for Australian merchants aiming at the local market, as Google Checkout and Product Search haven't arrived yet, but it's only a matter of time. It is a must for Australians looking to get onto the worldwide scene with their products. Google Base product data update will definitely be a feature on the road map for the Cow Command Ecommerce system, to ensure up to date relevant results for merchants.
Thursday, June 18, 2009
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