- Prepare festive graphics, promos. Don't overdo it.
- Make sure the orders can be shipped on time. It's the worst deadline to miss if your customer's present isn't under the right tree.
- If you're a high order volume store, have staff on over the holiday period to handle the service load.
- Up sell appropriately. Does the toy need batteries? Bundle them in for a few extra bucks.
- Perform preventative maintenance now, especially if you the store owner are having a few days off. Make sure your domains and SSL certificates are renewed, that there's enough hosting space available, and that your hosting company is going to be contactable.
Tuesday, November 17, 2009
Silly season preparation
If you haven't started preparing your online store for the Christmas season like a month ago, drop everything and get stuck into it. Some quick tips:
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