Tuesday, November 17, 2009

Silly season preparation

If you haven't started preparing your online store for the Christmas season like a month ago, drop everything and get stuck into it. Some quick tips:
  • Prepare festive graphics, promos. Don't overdo it.
  • Make sure the orders can be shipped on time. It's the worst deadline to miss if your customer's present isn't under the right tree.
  • If you're a high order volume store, have staff on over the holiday period to handle the service load.
  • Up sell appropriately. Does the toy need batteries? Bundle them in for a few extra bucks.
  • Perform preventative maintenance now, especially if you the store owner are having a few days off. Make sure your domains and SSL certificates are renewed, that there's enough hosting space available, and that your hosting company is going to be contactable.

No comments: